Odorante Perfumery

At Odorante, I’ve played a pivotal role in launching and managing our online store, which we officially started in mid-December. With our first full month in January, we saw sales of €548 and a conversion rate of 1.6%. Through strategic improvements and dedicated marketing efforts, I’ve driven significant growth, achieving a conversion rate of 4.6% and total sales of €6,690 by June.

• Product Management: Captured high-quality product photographs and conducted meticulous editing, including background removal and color correction, to showcase merchandise in the best possible light. Ensured consistency in visual branding and product presentation across all marketing channels.

• Visual Merchandising: Design and implement engaging banners and promotional visuals to highlight seasonal offers, new arrivals, and best-selling products across the site.

• Content Creation: I personally create all visual content for Odorante, including graphics, videos, and images, ensuring consistent branding and messaging. This involves shooting and editing product videos, designing social media graphics, and photographing new products.

• Influencer Marketing: Collaborate with beauty influencers to produce engaging content. I organize monthly influencer visits to the store, conduct interviews, and edit the footage into compelling short-form videos that we share on social media.

• Analytics & Reporting: Continuously monitor the performance of the online store and marketing campaigns, using data-driven insights to refine strategies and improve outcomes.